The BARB

07:11

Today in Media, we talked a bit about 'BARB'. So, for homework, we were asked to research a bit more about what it is.
So... what is BARB?
BARB is an acronym for 'Broadcasters' Audience Research Board'.
They provide television audience measurement services for broadcasters and the advertising industry in the UK. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising). They collect the data of the viewing behaviour of the 26 million households in the UK. BARB viewing data offer clients, such as broadcasters and advertisers, a minute by minute breakdown of viewing at regional and national levels. This assesses how programmes, channels or advertising have performed and provides the basis for airtime advertising trading.
Click here to learn more about BARB
Click here to learn more about how BARB gather their data

I found that on their website they have the statistics of the weekly top 10 most viewed shows for every channel. For instance here is BBC1's statistics for the week that ended 15th November 2015:

BBC1

w/e 15 Nov 2015

7 day data (000s)28 day data (000s)
1
STRICTLY COME DANCING (SAT 1852)
11,710n/a
2
STRICTLY COME DANCING: THE RESULTS (SUN 1923)
10,944n/a
3
CHILDREN IN NEED (FRI 1930)
7,951n/a
4
THE APPRENTICE (WED 2059)
7,574n/a
5
COUNTRYFILE (SUN 1833)
7,553n/a
6
EASTENDERS (TUE 1929)
7,286n/a
7
EASTENDERS (MON 2000)
7,188n/a
8
EASTENDERS (THU 1929)
7,135n/a
9
BBC NEWS (SUN 1800)
7,030n/a
10
ANTIQUES ROADSHOW (SUN 2003)
6,813n/a
I find it interesting that 'Strictly Come Dancing' was the most popular programme here as it's not very popular amongst most of the young people I know, whereas 'The Apprentice' is a favourite for a lot of teenagers and adults that I know. I also find it surprising and also I think it is a shame that more people watch 'Eastenders' than the 'BBC news', because it should be a priority for people to know about current world affairs, instead of what's happening in Albert Square.
See more of the UK's statistics here                                                

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